Heat score
The heat score adds up five signals, each capped so no single one dominates:
| Signal | Up to | Full marks at |
|---|---|---|
| Reading time | 40 points | 5 minutes in total |
| Return visits | 15 points | 5 visits |
| Clicks (booking clicks count double) | 20 points | 4 clicks |
| Extra browsers (possible forwards) | 15 points | 2 extra browsers |
| Sections read (3 seconds or more each) | 10 points | 5 sections |
A lead with no human visit scores 0. A booked lead scores 100. Leads at 75 or above count as high intent and appear in the High intent tab and the N hot badge.
Lead statuses
A lead's status only ever moves forward.
| Status | Set when |
|---|---|
| Not opened | The space has not been opened by a person yet. |
| Opened | The first human visit. |
| Engaged | Any click, a booking click, or 20 seconds or more on one section. |
| Booked | A meeting is confirmed by Cal.com or Calendly, matched by the lead's email. A booking click alone does not mark a lead Booked. |
What counts as a human visit
Echo ignores email security scanners, link checkers and headless browsers, and only counts a visit after real activity: moving the pointer, scrolling, typing or touching. Reading time only counts while the tab is visible, the section is at least half on screen, and the reader was active in the last 30 seconds. See What prospects see.
Forwards
A forward is counted when a new browser opens a space that someone else already read. It means the link travelled, usually to a colleague. It is a strong buying signal, but it counts browsers, not verified people: the same person on a second device can look like a forward.